It is almost that time of the year again and what better time than now to start preparing for a fun and festive newsletter for your subscribers? It is a treat to receive an engrossing and well-written newsletter, that includes interesting-to-read content, colorful and relevant images, a structured format, or nice offers and discounts. But […]
Retail holiday sales in the US reached $680 billion in 2017 , making up as much as twenty percent of total retail industry sales . Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
It’s a classic story: generally responsible types making smart decisions all year, only to get a little too carried away when St. Patrick’s Day, or any other sales boosting holiday, rolls around. And as much as they’re warned, they impulsively repeat the same mistakes year after year.